If you want to take your business to the next level in 2018, then you should consider spending more time working on a marketing strategy. To give you a helping hand, we’ve rounded up four of the best ways to promote your business for the year ahead.
- Start a blog
Content marketing is one of the best ways to promote your small business to an audience, so set up a blog on your website and start creating content. The more high-quality, engaging material that you can create, the more likely you are to stand out and make a positive impression. Your content can be anything from “a day in the life” blog posts to question and answer sessions; just write material that you think your audience is going to enjoy.
Guest blogging is another way to promote your business. Find blogs that are relevant to your niche and audience and ask whether or not they’re accepting guest contributions. Then, write high-quality content that stands out and link back to your website to enjoy the SEO benefits. In time, this will boost your reputation and help improve your domain authority.
- Take advantage of social media
Social media is one of the most popular ways for small businesses to stand out and interact with their audience, but it’s also the most commonly abandoned. It only takes a couple of minutes to set up a Twitter profile or Facebook page, but you need to dedicate the time to posting high-quality material (like news articles, pictures, graphics and other content) on a regular basis to keep your audience engaged and interacting with your brand. If you don’t, you could lose followers and, in turn, customers. Aim for at least three updates a week.
If you don’t have the time to work on a social media strategy for your business, then consider outsourcing to a company that offers affordable social media management. If your marketing budget allows, you could have your social media channels updated every day of the week without having to worry about creating your own content.
- Start networking
Networking is another way of opening up your business to new connections and growing your brand. Whether this is networking online, through LinkedIn and social websites, or you attend events and networking meetings closer to home, you can quickly stand out and put your business in front of potential customers. Just remember to be bold, confident and be prepared to work hard; it takes more than one meeting to win people over, so you may need to attend the same networking brunch for six weeks before you see a return on your time.
- Run ads online
Online advertising has come a long way in recent years, and Facebook Ads and Google AdWords are two of today’s biggest players. The best part about online advertising compared with advertising in a local newspaper is that you can see your return – you’ll know when someone has clicked on your ad, and you can track their journey to your checkout.
Whether you’re working on a new business or you’re just looking to increase your marketing spend, make sure you take the time to advertise and promote: you’ll be glad you did.