When creating a new website, there’s no doubt that website design must be undertaken with the utmost planning and preparation. The site must be user-friendly, it must look attractive, and it must look professional. That said, if you’ve put in all that work, it won’t make a lick of difference if no one is accessing your site to see it. That’s why search engine optimization needs to be a big part of your web design and your inbound marketing strategy. With the right content, you can help your site get a boost up in search rankings so that your potential customers are finding you more easily. Proper SEO starts at the design phase, and develops from there. Here are some ways to boost your inbound marketing strategy with SEO design.
Yes, even images can be optimized for search. The first thing you should do is make sure that every image on your site is alt-tagged. As search engines search for text on your site, those tags will provide a little more than the written content that you have. Plus, search engine algorithms take load times into account, so images that are too large can affect your ranking. Naming your images with effective keywords will also go a long way to helping.
Remove any Blocks
Sometimes blocking content can be detrimental to your ranking. This could even apply to members-only sections and pay walls. If there’s not a specific reason to block content on your site, then try to avoid it. If your site requires some content blocking, then you must ensure that there is lots of content open to everyone. That content should also be optimized.
Even the domain name you choose should be optimized for search. If you are upgrading your site, you can change a pre-existing URL to make it more SEO friendly. If your URL incorporates the type of product you offer, then it will be more effective. Website design for SEO starts right at the very beginning, which includes the very URL of the site.
More and more people are exclusively using their mobile devices to conduct web searches. Google and other search engines are aware of this, and will penalize sites that are not designed to be mobile-friendly. Therefore, your web design should be responsive so that your site will adapt to the device that is being used to visit it. Because people are using mobile devices, they are also using the voice search function. That means that your site should incorporate an FAQ section, or something similar, to accomodate questions that come in thru voice commands.
Speed It Up
You might have the best website design that users would love to interact with. However, if the site takes too long to load, then no one is going to wait around to consume your content. As mentioned, search engines will penalize sites that are too slow. If customers are finding your site, they will click away quickly if there’s nothing to experience in short order.
Update On A Regular Basis
While this doesn’t necessarily involve design, it definitely involves your inbound marketing strategy. Make sure that you are updating information on your site as often as possible. Information should be up to date, and relevant. If your site is stagnant, then your ranking will be stagnant as well.
Good SEO starts right at the beginning of the web design process. Don’t get left behind your competitors by ignoring the strategies that will help your rankings.