Ghana like a country can boost of considerable figures of industrious ladies who despite their limitations with formal literacy education, attempt to pay the bills while supplying their own families with the material needs. This is correct of those diligent ladies who support their husbands in tendering the house. You will find numerous single moms who’ve taken upon the dual roles of fathers and moms, supplying the physical and spiritual requirements of their kids. The finest contribution of those hands on Ghanaian business ladies hasn’t received literary attention is the remarkable business skills.
The Ghanaian business women don’t hastily jump into any company venture. They undertake market surveys to discover the potential of registering greater revenue in the suggested business enterprise. Edge in the game to locate sustainable way to obtain their tradable products, possible target audience and effective distribution vents. Additionally, they carefully choose proper areas to perch their camping tents, kiosks or stores. They have a thorough search to discover clients who ply the region, their preferences and interests particularly products that register quick sales before beginning the company venture. Though they haven’t any extensively recorded strategic business plans, they’ve their business structured and well-rehearsed.
Interestingly, Ghanaian business ladies have a distinctive method of attracting customers. They’ve remarkable customer relations. They talk lightly and incredibly professionally for their clients, sometimes using flattery speech to lure clients into forging an enduring business model together. Hardly are they going to vent their anger on clients. This really is unusual of typical Ghanaian business women! They hide their personal embattled discomfort and agony and put on, so to speak, their teeth freely to portray ambiance in order to win clients. They’re also quick to apologize and amend products which customers complain as getting industrial problems.
Ghanaian business women also demonstrate exceptional purchasing, offering and marketing savvy. When their products arrive, they single-handedly profit the hired laborers in off-loading them in the vehicles. They’d get their small small books to keep every little detail from the products received in addition to individuals distributed in the supply joint. Their limited mathematics understanding wouldn’t restrain them from keeping neat and comprehensive records of the transactions. Before their items arrive, they’d call their clients and tell them, while monitoring their inventory of products. They daily deposit their sales in the banks so they won’t throw away their business capital. Once they run at losses, they don’t give up hope or steer clear of the business. They rapidly solicit for loans with flexible the payment schemes to bolster their companies and it running.
The outstanding business and entrepreneurial skills shown by Ghanaian business women must be hailed and acknowledged even while the planet celebrates moms now. However, measures should be set up through the Ghanaian government and also the secretary of state for trade to help these hands on business women in overcoming the heinous challenges they face while undertaking their companies. A cardinal problem is due to recommending traditional banks of these women to use. It’s disheartening to understand the way the youthful and unscrupulous banking institutions trick they and try to escape using their hard-earned money. Usually, they trick they by promising them really low-rates of interest on their own loan facilities in addition to very fat interest returns on their own savings. The standard banks of integrity must achieve to these hands on business ladies and offer them best prices when it comes to interests on their own savings in addition to interests around the loans they’d make an application for. The federal government must keep her combat dissolving all selfish banking institutions established to dupe these hands on business women of the business gains.
Also, business and entrepreneurial institutions must periodically organize workshops of these illiterate business women to enable them to in upgrading their business and entrepreneurial skills. These refreshing engagements would also enlighten them on modern ways of conducting business and also on using simple E-tools for stock and/or documentation. Seem directions regarding how to avert business risks and the way to mobilize the sales of the products through enhanced purchasing, marketing and offer chain management approaches could be given via these business workshops and workshops. This could hugely help these industrious and hands on Ghanaian business women to lead considerably towards the economy of Ghana.
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