How To Integrate SEO in Your Web Development

There’s a lot that goes into building a website. Successful web development means juggling several factors to determine and create the best website to meet your goals. However, a well developed website should have one aspect interwoven throughout everything else. Search Engine Optimization (SEO) is absolutely vital to the success of your website, and should be given priority when being developed. Your website design could be cutting edge, and you may have the best content in the world, but if SEO isn’t factored in, then it could all very well be for nothing. Here are some reasons to include SEO, and some ways to integrate it into your web development.

 

Why?

The fact is your site isn’t of use to you if it doesn’t draw visitors. The best way to get visitors to your site is through local organic search rankings. If you want people in San Antonio to use your site, then you need to optimize your site to show up in San Antonio search rankings. More eyeballs means more conversions. More conversions means more money. It’s that simple. Here are some factors to consider for your web development strategy.

 

Architecture

The architecture of your website is the framework around everything else that is built. All of the parts of your website design should flow around this framework in a logical and consistent way. Google will give preference to sites that are easier to “crawl” or navigate. The easier your website is to use, then the better your rankings will be.

 

Functionality

Everything on your site should work. That means that any links should go where they’re supposed to, pictures should display properly, and videos should function as intended. As you build your website, make sure to regularly test everything as you go to make sure that it all functions as it should. This is not just important for SEO. If your “buy now” button has been broken for weeks and you don’t know it, then a lot of sales could be slipping through your fingers.

 

Mobile-Friendly

More and more people do their Internet browsing and searching on mobile devices. That means that your web design should be geared towards making your site mobile-friendly. Your search engine rankings can definitely be affected if your site isn’t optimized for mobile usage. This can mean doing several things, like compressing images and designing your website to be easier to use on small screens. There are several web tools available that can also help with making your site mobile friendly.

 

Speed

If your page takes too long to load, then you can bet that visitors are clicking away as quickly as they can. Increasing your site speed will keep people on your page and enhance the usability of your site, which will endear you to search engines. There are several things you can do to help with this. You can compress images, for starters. You can also make sure that media or javascript doesn’t play automatically when someone clicks over to your website. To help with usability, make sure that everything is clear and concise, and that there’s never confusion about what to do next. The visitor should be able to navigate seamlessly and efficiently through your website to eventually end up where you want them to be.

 

Effective SEO will lay the groundwork for a successful website and media presence. Ignore its value at your peril. Use these tips to help optimize your site.