Is Web Development Part of your Marketing Strategy?

You’ve heard it before, your website is supposed to help you attract new customers. But, you don’t understand how. You did what any business owner would do, and hired someone to design your website.  You were even pretty happy with the results. Everyone who saw it agreed that it looked great.  Only, it’s been well over a year since you’ve been online and you haven’t noticed any increase in business. So, what gives?


Not to worry, you’re not alone. It’s a common misconception that a nice website will help with your marketing.  If only it were that easy! Now, there’s nothing wrong with a visually appealing site, but if no one can find it no one will be able to appreciate it anyway, right?


Where most San Antonio business owners go wrong is that they don’t factor in the importance of web development. The development is the framework and structure of your site. It’s what allows for functionality and for all the right components to be in place so that you have the ability to do effective web marketing.


So, what web development pieces will give you the most bang for your buck? While there are several that are important, let’s focus on three critical ones.


User Experience

User experience is often overlooked, but it’s of primary importance. The minute a potential customer gets on your site you need to be able to keep them engaged. This means that your site MUST be easy to navigate, pages should load quickly (without errors), it shouldn’t be cluttered with too many pictures and text, and the content that is there should be engaging. Always keep in mind that you only have a few seconds to make an impression on a potential customer. If they don’t like what they see, they won’t hesitate to click off your site and find one that answers their need.


Responsive Web Development

The days of desktops and laptops being the primary use for online shopping and “searching” are behind us. More and more people are using mobile for all their needs. From finding out what restaurant to dine at or ordering that cute pair of shoes, everything can be done from your phone or tablet. So if your website isn’t responsive, you can guarantee that you’re leaving money on the table. Your site should be mobile friendly, period. It’s that simple.


Search Engine Optimization (SEO)

SEO is a crucial piece of any successful web marketing campaign. Remember from earlier that even the most beautiful website is useless if no one can find it? Well that’s where SEO comes into play.  SEO will help your site rank in Google and other search engines so that when customers “search” for your product or service, you’ll come up in the search results. The better you rank the more business you get.  So the goal is to get to page one. Not an easy task, but one that a qualified agency can help you achieve.


All three of these components are critical for any successful San Antonio web marketing strategy.  On their own they are effective, but together they will help take your marketing efforts to a whole new level.  That’s why it’s imperative that you choose a digital marketing agency that is knowledgeable in not only web design but in strategy. Be sure to do your homework and don’t be afraid to ask to see examples of previous work. A reputable agency will be able to back up their reputation with customer success stories and case studies.


Marketing is a tricky beast, but by having an understanding of what you need and hiring the right team to execute it, you’ll be seeing an increase in customers in no time.