They say to never judge a book by its cover. Well that may be true for literature, but when it comes to your website, you will constantly be judged for how it looks. Website design means so much to the success of your site, and in turn, your San Antonio business as a whole. You could have the best content in the word, or the best ecommerce tools, but without good design with some well planned web development, none of that will matter, because no one will stay on your site long enough to see or use any of it. Here are some reasons why website design is so important.
You Never Get a Second Chance to Make a First Impression
Imagine a potential client who stumbles across your site somehow. They’ve heard about your product, or they’ve come to you through an Internet search. They visit your site, but on their phone, they can’t read the print or it looks strange. They then hit the back button and try the next result from the search. You’ve just lost a motivated potential client because of poor web development. If something is uninteresting to look at, or if there is an error somewhere, then subconsciously a client will feel that your company might not be trustworthy to provide good content and service. They’ll click away as quickly as they came. Your website is an extension of your brand, and as such should speak in your brand’s voice and convey the messages and feelings you want to express to your clients. Don’t take a chance that someone will click away because your website design is lacking.
Ease of Use and User Experience
If your first impression hasn’t caused them to click away, then they need to feel that they can use your site without being confused or bored. The key to a good site is that you get the user to do what you want them to do, whether that’s order your product or participate in a marketing game or activity, or even just leave a comment on a blog post. The color, layout, and navigation will all be big factors in whether you’re successful. If your layout is cluttered, or it’s difficult to navigate, then you’ll have a hard time getting users to do what you want. You’ll want the site’s navigation and layout to be consistent throughout, and to use your website design elements to subtly guide the user through the pages to your desired goal.
Control Your Brand
Your site is one place where you have complete control over the experience of the users. You can’t do that on social media pages, which are created with templates from the platform themselves, like Facebook or Twitter. Those platforms control where a user’s eye is drawn and what they should click next. On your site, if you use good web design, you can subtly suggest where they look and where they click on your own terms, with no other competing interests. Plus, your website can be completely on brand and message, as opposed to those social media platforms which have to conform to specific templates.
Your website is a vital tool in your digital marketing toolbox. Good web development means doing a lot of planning and a lot of testing. Make sure the design is perfect so you can get the absolute most out of your website.